Oscar de la Renta has launched an online auction for the dress Sarah Jessica Parker wore to the premiere of her ‘And Just Like That’ series. It has been announced that the proceeds from the sale of the dress, which was put on sale on Tuesday evening on Oscar de la Renta’s second-hand platform called ‘Encore’, will be donated to UNICEF.
Sarah Jessica Parker at the ‘And Just Like That’ Premiere (Getty Images)
This dress, sewn in Oscar de la Renta’s New York atelier, was designed with silk chiffon and handwork. The base price of the dress, which is said to fit XS and S sizes, is opened at $5,000. The auction will run until March 31. “It was a privilege to wear this dress at the ‘And Just Like That’ premiere last December, and I am honored to now auction this dress through Encore with my friends at Oscar de la Renta,” said Sarah Jessica Parker. “Given the geopolitical conflicts and the immediate and growing threats to so many innocent children, it will now be donated to UNICEF, an organization I feel more than ever called to support. It makes sense to say goodbye to the dress this year and I can ‘t wait to see who its next owner is.”
Entering the fast-growing second-hand sector in November, Oscar de la Renta started to offer a sustainable alternative that extends the life and use of vintage pieces. continues to work with customers and reputable vintage dealers to curate a selection. 702)
In addition to choosing between payment or store credit, vendors at Encore by Oscar de la Renta can choose one of the brand’s collaborative organizations and earn revenue from their sales in Habitat for Humanity, Dress for Success, World Central Kitchen, and The Theatre. They can donate to institutions like the Colleagues of Los Angeles.