Beauty brand Glossier announced their first official partnership with Grammy-winning singer Olivia Rodrigo on Tuesday. Rodrigo will appear in brand campaigns, participate in product development and content creation, and connect with the Glossier community by brand.
In a statement from Glossier, the brand explained that the partnership “means the brand’s focus on building authentic talent partnerships based on real-life connections and shared values.”
Rodrigo’s launch campaign shows the singer adopting Glossier’s “You Look Good” slogan in unedited photos. To celebrate the campaign, Glossier presents some of Rodrigo’s favorites in a set called “Olivia’s Favorites”, which includes the brand’s Boy Brow, Ultralip and Pro Tip makeup products. The set retails for $45. “If I could post a note to the Glossier community, I would say, ‘You look good exactly the way you are,'” Rodrigo said in a statement.
Rodrigo first started working with Glossier for the Ultralip product in a video in early 2021. Her work with Glossier has evolved after starring at the 2021 American Music Awards and this year’s Grammy Awards, where she won three awards.
The 19-year-old singer connects with the Glossier community, in addition to serving as an ambassador for the beauty brand; His unique voice and perspective will embark on exciting initiatives spanning product, content and creative campaigns.
“Before, I used to let people do the craziest things like pink lipstick and crazy eyelashes. But as I get older, I learn what I’m comfortable with, and I’m ready to stand up for it.” She called the winged eyeliner “her favorite thing in the world” and said, “I try to do this every day and statistically I need to improve at least a little.”
Gen Z’s beloved beauty brand launched in 2014 with a simple selection of skincare and makeup products, but in recent years, bath and body products, expanded to include perfume and more.
While Rodrigo is Glossier’s first official celebrity face, the brand has featured models from “Euphoria” actor Sydney Sweeney, Naomi Smalls, “Gossip Girl” stars Evan Mock, Zion Moreno, Savannah Lee and Steve Jobs in past campaigns . He worked with names like his daughter Eve.