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GIGI HADID STARTS IN H&M’S NEW FILM

H&M is proud to present the delightful and unexpected Hôtel Hennes in a brand new movie. Hôtel Hennes is a fictional fashion destination inspired by legendary art hotels where artists, thinkers and icons hang out, collaborate and stay. A place where aesthetics is exaggerated and experimental, stories circulate, dreams are made, and fashion has no rules.

“Hôtel Hennes is visually a wonderland; The stars are not in their usual roles and every frame is a new adventure.” – Bardia Zeinali, Director

hotel owner played by Gigi Hadid, a new hotel guest portrayed by model Jill Kortleve, model-turned-bellboy Jazzelle Zanaughtti and Kiddy Akita Lou, and newly-entered vacationers from Young Emperors Welcome to the movie Hôtel Hennes with the help of an entertaining cast of visitors and staff like Isabelle Chaput and Nelson Tiberghien.

Also in the venue, model Olivia Vinten as Head of Housekeeping; Donté Colley, dancer and content creator, as Head of Beauty; Model Devyn Garcia as a lifeguard; editor Julia Hobbs as fashion writer; Precious Lee as the catwalk model and content creator Christina “Tinx” Najjar as the Hôtel’s Receptionist.

“This is an homage to those magical hotels that used to be places for so much creativity. I had a lot of fun on set and I think it shows itself in this movie; The message of the movie is inviting, fun and adventurous.” – says Gigi Hadid.

The spirit of the campaign film continues to celebrate the launch of new Hôtel Hennes products, including beach towels, sunglasses, tote bags, bikinis, shorts and T-shirts.

We are excited to welcome our customers into the world of Hôtel Hennes, a fictional and magical place where our Spring and Summer collections are celebrated. We look forward to welcoming our customers to the new season of H&M!” – says Ann-Sofie Johansson, Creative Advisor at H&M.

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