French clothing and footwear brand Balenciaga had removed all posts on its Instagram account and shared the Ukrainian flag. The world brand, which gives an easy but powerful message, collects most of its income as aid to civilians in Ukraine.
The main theme of Balenciaga’s fashion show held at Paris Fashion Week was the war in Ukraine. Georgia-born designer Demna shared an article on the brand’s social media account, arguing that this is the priority.
In the article; She stated that the war in Ukraine reminded her of her past traumas stemming from the war in her own country in 1993, and that working on this fashion show was hard for her because of this. In such situations, fashion loses its relevance and fashion week feels awkward, he said. He even thought of canceling the fashion show, but he added that it means wasted efforts and a symbol of cowardice, that it means defeating the devil who has been gnawing at him for 30 years. He stated that he dedicated this fashion show to fearlessness, resistance, the victory of love and peace.
Demna showed her support for Ukraine with the flags she left on the seats, a special note and the Ukrainian blue dress at the end of the show. The show opened with Ukrainian poetry and the show started. 
