Inditex’s young fashion brand, Pull&Bear, reiterates its commitment to digital innovation and offers its virtual reality project, which consists of a virtual store, test booths to try out the brand’s works, and a surf game, on the metaverse . In addition, it will be possible to access a part of this universe through the website adaptation that users can access and navigate in the virtual world. Users will be able to use Ready Player Me settings to customize their avatars and dress them in Pull&Bear outfits.
For this project, Pull&Bear virtualized six looks from their collection designed for Generation Z. Artifacts will be compatible with apps and games on the Ready Player Me platform, including VRChat, Sommium Space, LIV, and Animaze.
Pull&Bear collaborated with La Frontera VR and Meta Creative Shop teams, which made it possible to create a cosmos with aesthetic and functional features that connects with the youngest audience of the company with the aim of establishing its own virtual world.
This digital stage, which will also contain a selection of Pull&Bear works, will also include a surf game-based game activation where users can interact with the brand. This experience will be available soon with Meta Quest 2 virtual reality glasses.
This world was presented at the weekend specially at Scrapworld, the streetwear festival and reference point of urban culture in Spain. At the Pull&Bear booth at the event held in Madrid, all participants experienced different experiences themselves and also witnessed the presentation of the Pull&Bear cosmos in the metaverse.
