Vivienne Westwood Sun Collection utilizes sunglasses that go beyond form and function as a promise of individuality. This diverse collection includes the basic design notes of the residence, which is brought together with the anarchic design approach that has become the distinguishing feature of Westwood, carries the tradition to the future and embodies the references from the past.
Exaggerated proportion and asymmetry also play a role in the collection; Inspired by Westwood’s iconic use of reinforced form and silhouette, the collection experimented with classic states and prescribed dimensions.
Based on decades of reference, the collection looks at the origins of classic wooden eyeglasses and timeless styles immortalized by Hollywood stars. The collection combines experimental looks with 1960s Italian charm and combines vintage classics with solid, sport-inspired frames.
“Sunglasses should be the embodiment of personal theater. They can have a random look – they are an extension of your style. Of course they have a purpose, but they should be fun, entertaining, joyful.” -Andreas Kronthaler, Creative Manager
The collection is divided into 3 categories; Vanguard; androgynous avant-garde styles to elevate your look, Prêt-à-Porter; Essence inspired by retro frames and the icons that wear them; Styles based on classic silhouettes with details unique to Westwood.
Every detail of the design has been carefully considered and the choice of raw materials has been equally valued, to meet Vivienne Westwood’s environmental and durability standards, the collection is made of Bio-based Acetate and strong metals.
The packaging of the collection is also carefully thought out with a recycled side artifact leather bag, organic cotton bag, recycled polyester fabric and presented in a recycled and FSC certified paper box, all produced with 100% green power.
Vivienne Westwood Sun Collection will be available from Vivienne Westwood boutiques in London and UK, Paris, Milan, New York, Los Angeles and at viviennewestwood.com.
