Supermodel Kate Moss enters the Metaverse. Moss, who came together with the Drest style game, will join the program as a guest avatar on March 28. Users of the game will be able to dress up Kate Moss with outfits and accessories from brands such as Gucci, Loewe and Bottega Veneta, along with pieces from a collaboration with Messika. With this project by Kate Moss and Messika, Drest stylists will be able to stylize Kate Moss for two weeks and have her take part in different shoots.
“It was incredible to see the avatar Drest made, and I really enjoyed being involved in the creative process here, like the special jewelery collection I made for Messika,” said Moss. I’m so excited to see how they dress for two weeks. If you ask my tip. You can never have too many diamonds!” she added.
Moss and Messika founder Vallerie Messika, working together for two different collections, put their first collaboration on sale in 2020 and the second in 2021. In addition to all these, Moss will give Drest players the chance to win a piece from the Messika by Kate Moss collection, and will choose a winner from the style challenges and present the piece ‘Baby Move’ as a gift. “We are very excited to see the players take part in the Messika challenge in the Drest metaverse,” said Messika.
Kate Moss avatar, which will be on the App Store as a Drest game icon during the duration of this project, will take the fashion and metaverse relationship one level further. “I told Kate about Drest in her early founding days. At the time, a lot of people in the fashion industry thought I was crazy for saying that the worlds of luxury fashion and gaming would converge, but Kate wasn’t,” said Lucy Yeomans, Drest co-founder, “she immediately understood and embraced it. “From the beginning we were looking for a team to collaborate with and the Messika collaboration and Kate Moss were the perfect fit.”