Pandora designed a glow-in-the-dark charm to represent a brighter future and celebrate the potential of young people around the world. The Pandora charm, prepared in cooperation with UNICEF, is produced from blue glass that glows in the dark. This glass reflects light all the time, day or night, and symbolizes the potential of every child waiting to shine. Pandora will also donate a portion of the proceeds from the sale of each charm to UNICEF.
Corporate Sustainability Director Marissa Saretsky on this collaboration: “Each of us has a role in empowering the young minds of future generations. Proceeds from this charm will help UNICEF enable youth and children around the world who are waiting to shine.” He says he supports young people.
Pandora contributes to UNICEF’s worldwide work helping provide opportunities for children and young people to learn, express themselves and find future employment. Pandora and her followers have so far donated $6.2 million to UNICEF, thanks to “Changes of Change” and other initiatives. These donations have helped UNICEF reach 17 million girls and boys to date.
A portion of the proceeds from each “Light Shaking Charm” purchased is donated to UNICEF’s programs around the world. Pandora allows fans to show both their support for UNICEF and their work, which ensures that every child not only survives but thrives.