The fashion world got off to a dynamic start this year in the wake of the pandemic, with the return of physical shows, star-studded front rows, high-profile collaborations, big red carpet moments and some very exciting launches.
The latest announcement to reactivate the fashion world; a young British designer will take over as the creative manager of a famous Italian fashion house… Salvatore Ferragamo has announced that Manchester-born designer Maximilian Davis has been selected as the new “Creative Director”.
Davis graduated from the London College of Fashion in 2017, before working in the group of designers including Wales Bonner and Supriya Lele and launching his eponymous brand Maximilian in 2020. Since then, the young designer has enjoyed a steep rise to stardom in the fashion department. Her outfits have already been worn by names like Rihanna, Dua Lipa and Kim Kardashian.
Davis said in an Instagram post, “I am honored to be joining Ferragamo and grateful for the opportunity to develop the strong and deep heritage of the residence.” “Ferragamo embodies a commitment to timeless elegance and sophistication that I find incredibly inspiring. I look forward to putting my vision, elevated by the codes of Italian craftsmanship, quality and innovation, into language.”
Maximilian’s own brand has been suspended indefinitely and his transition to Ferragamo began on 16 March.
Commenting on the news, Marco Gobbetti, CEO of Ferragamo, says: “His clarity of vision, level of execution and strong aesthetic make him one of the brightest talents of his generation. His work is defined by elegance, refined sensuality and a constant commitment to quality. Through the lens of contemporary precision, he will write a new and exciting chapter for this residence built on a legacy of creativity, craftsmanship, refinement and wonderful human values.”
